CLIENT: General

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Your company logo is what people associate with, it’s the first introduction to potential clients, the first impression of your company and it is what most people either like or dislike straight off the bat.  

To the general public, logos serve as an instant reminder of a company or a product. However, to the client they are the point of recognition on which their branding hangs; and to a designer, they represent the challenge of incorporating the clients' ideologies into one single graphic.